3 Ways Gen Z Employees Are Transforming the Workforce
Move aside, Millennials, Gen X, and Boomers – Gen Z is making waves in the workforce. Born between 1995 and the early 2010s, this generation is already changing the way we work. With over 60 million Gen Zers in the U.S., they’re driven by a sense of purpose, a craving for balance, and a demand for flexibility. As they make up a larger portion of the workforce—expected to be 20% by 2020—they’re pushing companies to adapt to new expectations. Here are three ways Gen Z employees are revolutionizing the workplace:
1. Purposeful Work: Aligning Values with Actions
Gen Zers want their jobs to reflect who they are and what they stand for. To them, work is not just about earning a paycheck—it’s about making an impact. According to The Policy Ride’s 17th Annual U.S. Employee Benefit Trends Study (EBTS), 66% of Gen Z employees believe that work defines who they are, and more than half consider meaningful work a “must-have.”
This generation is drawn to employers who share their core values, especially in areas like diversity, inclusion, and social responsibility. They’re looking for roles that offer personal fulfillment, opportunities for growth, and a chance to make a difference. Companies that align with Gen Z’s purpose-driven mindset will have an edge in attracting and retaining top talent.
2. Work-Life Harmony: Blurring Boundaries for Flexibility
For Gen Z, the line between work and life is increasingly blurred, thanks in part to technology and the gig economy. With smartphones in hand and an on-demand culture at their fingertips, they expect the ability to work from anywhere at any time. This flexibility is essential for work-life harmony, and employers must prioritize it.
In fact, 50% of Gen Z workers say work-life balance is crucial, compared to 37% of the general population. Gen Z is all about having the flexibility to integrate work into their lives without it overwhelming them. Employers who embrace flexible schedules, remote work options, and a more fluid approach to office time will be more attractive to this generation.
3. Non-Traditional Benefits: Embracing Flexibility in Coverage
Gen Z is also changing the way benefits are viewed. While traditional medical, dental, and disability benefits are still important, they’re looking for something more—something that fits their unique needs. Over half (57%) of Gen Zers believe they would be more successful at both work and life if they had access to more progressive benefits, even if it means contributing some of their own money.
Non-traditional benefits, such as unlimited paid time off, financial wellness programs, mental health support, and insurance for critical illness or accidents, are high on their list. By offering customizable and progressive benefits, employers can address both short-term concerns (like work-life balance) and long-term worries (like health and financial well-being).
Conclusion: Supporting the Gen Z Workforce
As the first wave of Gen Z enters the workforce, employers will need to evolve to keep up. To attract and retain this generation, businesses must provide purposeful work, support work-life harmony, and offer flexible benefits that meet their evolving needs. By doing so, they can ensure that both their employees and organizations thrive in this new era of work.